About Our Company | PSG Financial Services

PSG Financial Services

A Leading Financial Services Group

Through three operating divisions, the group delivers a range of financial services and a suite of financial products. The group services individuals and companies in South Africa and Namibia.

Bigger picture thinkers

PSG’s advice-focused business is founded on personal service, lifelong relationships with clients, integrity, trust and transparency. These values are encapsulated in the group’s core business principles.

Focused on wealth creation and preservation, asset management and insurance

We place a strong emphasis on personal service and building lifelong relationships with our clients.

Our Divisions

With over 250 offices throughout South Africa and a presence in Namibia, our business comprises three operating divisions: PSG Asset Management, PSG Insure and PSG Wealth, each with its own dedicated focus to our clients' financial wellbeing.

Strategy & values

We believe that sound financial advice makes a material difference for those looking to build, preserve and manage their wealth. We therefore apply strict criteria when appointing advisers and offer extensive support to maintain the quality of advice they deliver, to ensure that the advice our clients receive is of the highest standard.

We also make sure that our advice is readily accessible through a wide national footprint, allowing you to easily find a PSG adviser near you.

Our Vision

Our vision is to be a highly respected advice-led financial technology firm in Southern Africa and selected regions abroad.

Our Mission

To make a difference in the lives of all our stakeholders by creating and preserving wealth through excellence.

Our core business principles


We are first and foremost a South African company

We want to be a good corporate citizen that contributes to the betterment of our country.


Growth is part of our DNA


Our clients are our priority


Our people are our strength


We are a team


We will provide clients with the best products, backed by superb systems


We will adapt to the constantly changing business environment

We undertake to always advise clients with the highest level of good faith, integrity, professional knowledge and diligence.

Our clients are our priority

Our people are our strength

We will always prefer internal promotion, and when we hire externally, we will hire the very best people. We believe in a culture of performance and meritocracy where income, promotion and progression are always based on individual excellence and the overall betterment of our firm.

We will provide clients with the best products, backed by superb systems

We believe that outstanding long-term service is dependent on skilled and reliable staff, and superb platforms and systems - we strive for excellence in both areas.

We are a team

Providing excellent service to our customers and building a great business is a team effort. We believe in clear lines of responsibility and ownership of decisions, but we always seek to use all the available skills necessary to be informed on all business matters.

Growth is part of our DNA

We will adapt to the constantly changing business environment

Creativity and innovation are at the heart of our business model. We constantly aim to identify new trends and potential risks. Looking into and understanding the future helps to ensure that we are not hostage to short-term budgets and current organisational structures.

Meet our board of directors

Our leadership team brings a wealth of industry experience and expertise to the business.

Francois Johannes Gouws, Chief Executive Officer
Bridgitte Mathews, Independent non-executive director
Michael Ian Frain (Mike) Smith, Chief Financial Officer
Anna Modi Hlobo (Modi), Independent Non-executive director
Willem Theron, Non-executive Director and Chairman
Zodwa Reshoketsoe Pearl Matsau, Lead Independent Non-executive Director
Petrus Johannes Mouton (Piet), Non-executive Director
Andile Hesperus Sangqu, Independent Non-executive Director
Patrick Ernest Burton, Independent Non-executive Director

Meet our executive committee

Francois Johannes Gouws, Chief Executive Officer
Niraj Gudka, Chief Operating Officer
Michael Ian Frain (Mike) Smith, Chief Financial Officer
Janine Johannes, Head: Group Human Resources
Shameemah Hamit, Group Company Secretary
Dan Hugo, Chief Executive: Distribution
Cedric Masondo, Chief Executive Officer: PSG Insure
Anet Ahern, Chief Executive Officer: PSG Asset Management
Kenny Madi, Chief Information Officer
Gerhardt Burger, Head: Group Risk Management
Leon Taylor, Head: Group Legal and Compliance
Ditlhoriso Phoffu, Head of Audit
Janine van Aswegen, Chief Marketing Officer
Etienne de Waal, Chief Executive Officer: PSG Wealth

Our divisions

PSG Wealth

We offer a comprehensive wealth management service designed to meet your needs as an individual, family or business. Trade in shares and other securities or invest in unit trusts through our online trading and investment platform. We also offer estate planning and fiduciary services. For businesses, we offer a full suite of employee benefits and bespoke multi-managed investment solutions.

PSG Asset Management

This is an established, recognised and respected investment management company with a simple, but comprehensive, range of local unit trusts and international funds. It offers investment management to long-term retail and institutional investors based on a bottom-up approach with a strong emphasis on risk management.

PSG Insure

Offering a full range of insurance products for both you and your business to cater to everyday, commercial and specialist insurance needs.

We partner with leading insurance providers to give you access to a wide range of insurance options.

Latest news

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Daily Investment UpdateWealth
Direct tips & tools for your trade today

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Wealth Perspective Q3
The Wealth Perspective - Third Quarter 2023

In this edition of The Wealth Perspective our chief investment officer, Adriaan Pask, reminds us that markets are never stagnant, and just as deep roots never doubt that spring will come, investors should never doubt that markets will turn. Head of Sales Nirdev Desai borrows from the African proverb that says “if you want to go fast, go alone, but if you want to far, go together”, which exemplifies an investor’s relationship with their adviser as there's a better chance of realising financial freedom with an expert on one’s side. Our Head of Securities, Wendy Myers, talks about the importance of including securities in an investment portfolio to create a lasting legacy and Head of Actuarial and Product Jan van der Merwe delves into the details of a cash account, including what it offers and how to take advantage of it. Mariska Redelinghuys breaks down the steps involved in setting up a trust to establish a lasting family legacy before Robyn Laubscher rounds off this quarter's edition by explaining the importance of scrutinising one’s statements to check if one’s benefits still meet one’s needs.

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A word from our CIOWealth Perspective Q3
Just as seasons are cyclical, so too are markets

Cycles such as seasons change and repeat themselves routinely, and are identifiable by their characteristics, for example wet and dry spells, or hot and cold. Markets, economies, businesses, interest rates and inflation are also cyclical, and to maximise your wealth creation outcomes you need to understand the changing nature of markets and the impact this has on your investments.

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PSG Asset ManagementPSG AwardsPSG Asset Management awards
Globally integrated, team-based approach credited for Raging Bull success

PSG Asset Management delivered a strong showing at the most recent Raging Bull Awards. The prestigious awards recognised funds that delivered category-leading performance for various periods ended 31 December 2022.

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