
Corporate Governance
Governance
- Boards of DirectorsFrancois Gouws

Francois Gouws
Chief Executive Officer
Francois Gouws
Chief Executive Officer
Date of appointment
1 March 2013
About
Francois joined Senekal, Mouton & Wisthoff as an investment and bank analyst, becoming a partner in 1993. He moved to UBS Investment Bank in 1995 as head of research in South Africa, eventually becoming the country head for South
Africa in 2000. Francois relocated to London in 2001 to take up the role of head of European equity research at UBS and was appointed as head of European equity sales in 2004.He was promoted to head of equities for Europe, Africa and the Middle East in 2006 before becoming global head of cash equities in 2008. Francois was appointed global co-head of equities in 2010 and later co-managed the UBS Securities business until the end of 2011. Francois joined PSG Financial Services in 2012 and was appointed as CEO in July 2013.
Qualifications
BAcc, CA(SA).
Bridgitte Mathews
Bridgitte Mathews
Independent Non-executive Director
Bridgitte Mathews
Independent Non-executive Director
Date of appointment
1 March 2023
Committees
Member of the audit, risk, and social and ethics committees.
About
Bridgitte is a chartered accountant with a postgraduate certificate in advanced taxation from the University of South Africa and has served on various boards, including those of the PSG Group Limited and Redefine Properties Limited. She currently serves on the board of Metair Investments Limited and the board of trustees of WAT Trust.
Qualifications
CA(SA), Dip Advanced Taxation.
Michael (Mike) Smith
Michael (Mike) Smith
Chief Financial Officer
Michael (Mike) Smith
Chief Financial Officer
Date of appointment
18 July 2013
Committees
Member of the risk committee.
About
Mike has more than 20 years’ experience in the financial services industry and was appointed CFO of PSG Financial Services in June 2013. Mike joined PSG in 2001 as Group Financial Director of Appleton Limited, later becoming COO of PSG Asset Management and COO of PSG Wealth. Prior to joining PSG, Mike worked in the corporate finance divisions of both RAD Investment Bank and Deloitte & Touche, where he was involved in negotiating and implementing a variety of corporate finance deals and transactions.
Qualifications
BCom(Hons), CA(SA), HDip Tax, HDip Company Law.
Willem Theron
Willem Theron
Non-executive Director and Chairman
Willem Theron
Non-executive Director and Chairman
Date of appointment
1 March 1998
Committees
Chairman of the nominations committee.
About
Willem founded the chartered accountancy firm, Theron du Plessis, in 1976 in Middelburg, which eventually had ten branch offices in the Western Cape and Eastern Cape. He founded PSG Financial Services Limited in 1998 and acted as its CEO until 30 June 2013, when he was appointed as non-executive chairman. He also served on the board of PSG Group Limited for a number of years.
Qualifications
BCompt (Hons), CA(SA).
Zodwa Matsau
Zodwa Matsau
Lead Independent Non-executive Director
Zodwa Matsau
Lead Independent Non-executive Director
Date of appointment
20 July 2017
Committees
Chairperson of the social and ethics committee and member of the remuneration, audit, and risk committees.
About
Zodwa holds an MPhil Economics from the University of Glasgow and a BA Economics from the National University of Lesotho. She started her career as an economist at the Central Bank of Lesotho and was ultimately promoted to Head of Money and Capital Markets: Central Bank of Lesotho. Her career experience thereafter includes 18 years at the South African Reserve Bank in various key roles, including company secretary and senior deputy general markets: financial markets . Zodwa also serves as a director of the board of Bidvest Bank Limited.
Qualifications
MPhil Economics, BA Economics.
Petrus (Piet) Mouton
Petrus (Piet) Mouton
Independent Non‑executive Director
Petrus (Piet) Mouton
Independent Non‑executive Director
Date of appointment
6 December 2012
Committees
Chairman of the remuneration and nominations committees.
About
Piet serves as a Independent Non-executive Director on various boards including those of Curro Holdings, PSG Group, Capitec and Zeder Investments. Piet retired as the CEO of PSG Group upon its delisting from the JSE stock exchange in September 2022. He has been active in the investment and financial services industry since 1999.
Qualifications
BCom (Mathematics).
Andile Sangqu
Andile Sangqu
Independent Non‑executive Director
Andile Sangqu
Independent Non‑executive Director
Date of appointment
1 January 2020
Committees
Member of the audit and risk committees.
About
Andile has over 20 years’ experience in management positions at several major South African corporations and has served on the boards of a number of JSE-listed companies. He was the executive head of Anglo American South Africa until 31 December 2019, and his expertise and practical exposure spans areas that include general management, finance, accounting, and tax administration. He is experienced in industries as diverse as broadcasting, insurance, mining, food, and financial services and is an executive in residence at the Gordon Institute of Business Science in Johannesburg (GIBS).
Qualifications
BCompt (Hons) (CTA), HDip Tax Law, MBL, AMP.
Patrick Burton
Patrick Burton
Independent Non‑executive Director
Patrick Burton
Independent Non‑executive Director
Date of appointment
2 March 2014
Committees
Chairman of the audit and risk committees and member of the remuneration and nominations committees.
About
Patrick served at Moores Rowland Chartered Accountants for eight years, during which time he completed his training contract. He emigrated to Canada in 1982 where he worked for Laventhol and Horwath (chartered accountants) from 1982 to 1984. His experience includes executive and non-executive positions in financial services, fishing, food and allied services.
Qualifications
BCom(Hons) Financial Management, PG Dip Tax.
Lizè Lambrechts
Lizè Lambrechts
Independent Non‑executive Director
Lizè Lambrechts
Independent Non‑executive Director
Date of appointment
14 July 2023
Committees
Member of audit, risk and nomination committees.
About
Lizè has extensive experience in the financial services industry and fulfilled various senior executive roles within Sanlam Group. She served as the Chief Executive Officer of Sanlam Personal Finance for a period of 12 years before assuming the role of Chief Executive Officer at Santam for a further seven years. She has also served as chairperson of the South African Insurance Association and Life Offices Association.
Qualifications
BSc (Hons) Mathematics (cum laude) and qualified as an actuary in 1992.
Janine Johannes
Janine Johannes
Head: Transformation
Janine Johannes
Head: Transformation
Date of appointment
1 January 2024
Committees
Member of the social and ethics committee.
About
Janine has been appointed as the new Head of Transformation. Janine has been passionate about spearheading transformation at PSG Financial Services and has extensive knowledge in this area as the previous head of human resources for the past eight years as well as being the co-chair of the Transformation Forum.
Qualifications
Certificate in Strategic Human Resource Management.
Samara Totaram
Samara Totaram
Independent Non-executive Director
Samara Totaram
Independent Non-executive Director
Date of appointment
1 August 2025 (pending Prudential Authority approval)
Committees
Member of the audit, risk and social and ethics committees
About
Samara is a Chartered Accountant (SA) and Chartered Financial Analyst (CFA) with deep expertise in corporate finance, private equity, and executive management. She has held senior operational and C-suite roles across various industries, including financial services and education. Samara served as Chief Financial Officer of STADIO Holdings Limited until December 2023 and has held board positions on numerous listed and unlisted companies over the last 18 years.
Qualifications
CA(SA), CFA
- Executive CommitteeFrancois Gouws

Francois Gouws
Chief Executive Officer
Francois Gouws
Chief Executive Officer
Date of appointment
1 March 2013
About
Francois joined Senekal, Mouton & Wisthoff as an investment and bank analyst, becoming a partner in 1993. He moved to UBS Investment Bank in 1995 as head of research in South Africa, eventually becoming the country head for South
Africa in 2000. Francois relocated to London in 2001 to take up the role of head of European equity research at UBS and was appointed as head of European equity sales in 2004.He was promoted to head of equities for Europe, Africa and the Middle East in 2006 before becoming global head of cash equities in 2008. Francois was appointed global co-head of equities in 2010 and later co-managed the UBS Securities business until the end of 2011. Francois joined PSG Financial Services in 2012 and was appointed as CEO in July 2013.
Qualifications
BAcc, CA(SA).
Niraj Gudka
Niraj Gudka
Chief Operating Officer
Niraj Gudka
Chief Operating Officer
Date of appointment
1 February 2012
Committees
Member of the social and ethics committee.
About
Niraj has over 15 years’ experience in investment banking and financial services environments gained in global markets throughout the US, Europe, Asia, and emerging markets. Niraj started his career as a management accountant for Total Oil & Gas but transitioned to the financial services sector when he joined Greenwich NatWest in 1997. He moved to UBS in 2000 where he held a variety of roles, including those of managing director of various UBS divisions. He joined PSG Financial Services as Group Chief Strategy Officer in 2012 and became Group Chief Operating Officer in 2014.
Qualifications
BSc(Hons), Chartered Institute of Management Accounting (CIMA).
Michael (Mike) Smith
Michael (Mike) Smith
Chief Financial Officer
Michael (Mike) Smith
Chief Financial Officer
Date of appointment
18 July 2013
Committees
Member of the risk committee.
About
Mike has more than 20 years’ experience in the financial services industry and was appointed CFO of PSG Financial Services in June 2013. Mike joined PSG in 2001 as Group Financial Director of Appleton Limited, later becoming COO of PSG Asset Management and COO of PSG Wealth. Prior to joining PSG, Mike worked in the corporate finance divisions of both RAD Investment Bank and Deloitte & Touche, where he was involved in negotiating and implementing a variety of corporate finance deals and transactions.
Qualifications
BCom(Hons), CA(SA), HDip Tax, HDip Company Law.
Shameemah Hamit
Shameemah Hamit
Group Company Secretary
Shameemah Hamit
Group Company Secretary
Date of appointment
13 February 2019
About
Shameemah joined PSG Financial Services in 2017 as Group Company Secretary and was appointed to the executive team in 2019. She has over 12 years’ company secretarial and governance experience in the financial services sector. Shameemah graduated from the University of Cape Town with a Bachelor of Social Science degree in 2008 and attained her LLB degree from the University of South Africa in 2016. She is currently studying toward her masters’ degree in law through the University of the Western Cape and her qualification as a chartered governance professional.
Qualifications
BSocSci, LLB.
Cedric Masondo
Cedric Masondo
Chief Executive Officer: PSG Insure
Cedric Masondo
Chief Executive Officer: PSG Insure
Date of appointment
1 August 2022
About
Cedric has over 28 years’ experience in the short-term insurance industry, including 18 years at senior management and executive director level. He is well versed in the successful development and implementation of strategies at an organisational level and his areas of expertise include strategic leadership, stakeholder management, enterprise risk management, insurance, reinsurance, compliance, governance and business development. Cedric served as managing director of SASRIA SOC Limited for over ten years and joined PSG Financial Services as CEO of PSG Insure in August 2022.
Qualifications
BCom, Fellow of the Insurance Institute of South Africa (FIISA).
Lyle Sankar
Lyle Sankar
Chief Executive Officer: PSG Asset Management
Lyle Sankar
Chief Executive Officer: PSG Asset Management
About
Lyle joined PSG Asset Management in 2014 as a credit analyst and trader before becoming a fund manager on several portfolios in our fixed income range and later Head of Fixed Income. He has been CEO of PSG Asset Management since May 2025. Prior to joining PSG, he completed his articles with Deloitte Cape Town before joining Coronation briefly in business development.
Qualifications
B.Bsc (Hons); CA(SA); CFA
Kenny Madi
Kenny Madi
Chief Information Officer
Kenny Madi
Chief Information Officer
Date of appointment
1 November 2019
About
Kenny Madi built his career in the investment banking and financial services environment and has over 20 years’ experience in the field of information technology.
He started his career as a software engineer at Lawyers Access Web in 2002 and was introduced to the investment banking environment when he joined Deutsche Bank South Africa in 2006, where his responsibilities included enabling algorithmic trading within the EMEA regions.
He joined Standard Bank in 2012, where he held various roles including Head of Equities IT. Kenny joined PSG Financial Services as the CIO of PSG Wealth in 2019 and he is currently the CIO of PSG Financial Services.
Qualifications
Diploma in Information Technology.
Gerhardt Burger
Gerhardt Burger
Chief Governance Officer
Gerhardt Burger
Chief Governance Officer
Date of appointment
8 October 2008
About
Gerhardt has more than 15 years' experience in the financial services sector. He started his career at PricewaterhouseCoopers before qualifying as a CA(SA) and leaving the auditing profession to join PSG in 2008. Having successfully completing many special initiatives across the firm, he was tasked with establishing PSG’s risk management function towards the end of 2013. He completed his master’s degree in risk management at Stern Business School (New York University) in 2016 and was appointed as Chief Risk Officer shortly thereafter. He played a key part in establishing and optimising the firm's legal, governance, internal control, and Own Risk and Solvency Assessment (ORSA) structures. In 2024, Gerhardt was promoted to Chief Governance Officer, overseeing the risk, legal and compliance, and public policy and regulatory affairs functions. He is also a member of key committees and chairs the PSG credit committee.
Qualifications
BAcc, BAcc (Hons), MSc Risk Management (cum laude), CA(SA).
Ditlhoriso Phoffu
Ditlhoriso Phoffu
Head: Internal Audit
Ditlhoriso Phoffu
Head: Internal Audit
Date of appointment
1 July 2023
About
Ditlhoriso Phoffu has over ten years’ experience in financial services spanning financial audits, corporate finance advisory and B-BBEE verification and advisory. He is a qualified CA(SA) and has completed a Management Development Programme in B-BBEE.
After completing his articles at SNG Grant Thornton within the financial services group division, he was appointed to the role of audit manager. His audit portfolio includes exposure to a wide range of financial services companies with an interest and specialisation in non-life and life insurance.
Over the years, he has managed audits for financial services companies in both the private- and public sectors, including entities listed on the Johannesburg Stock Exchange. He joined the Johannesburg financial services division of BDO South Africa in 2021 where he was a senior manager before being later appointed to the role of Associate Director within their insurance audits division, he joined PSG in July 2023 and is a member of key committees and chair of the Customer Service Review Committee.
Qualifications
CA(SA), MDP:B-BBEE.
Janine van Aswegen
Janine van Aswegen
Chief Marketing Officer
Janine van Aswegen
Chief Marketing Officer
Date of appointment
1 February 2023
Qualifications
BCom(Hons).
Etienne de Waal
Etienne de Waal
Chief Executive Officer: PSG Wealth
Etienne de Waal
Chief Executive Officer: PSG Wealth
Date of appointment
1 February 2020
About
Etienne started his career in product development at Sanlam in 1994 before moving to Momentum in 1997, where he held various roles, including CEO of Momentum FundsAtWork. In 2010, following the merger of Momentum Group and Metropolitan Holdings, he became the CEO of the Employee Benefits division of MMI Holdings, and was subsequently appointed to the positions of CEO of the Product and Solutions Division and CEO of Momentum Retail Division of MMI Holdings before leaving MMI in 2017. He worked as an independent consulting actuary and lecturer at the University of Pretoria before joining PSG Wealth as CEO in February 2020.
Qualifications
Bcom Mathematics, Bcom (Hons) Mathematical Statistics, Fellow of the Faculty of Actuaries (FFA), Fellow of the Actuarial Society of South Africa (FASSA).
Milandi Hugo
Milandi Hugo
Head: Human Resources
Milandi Hugo
Head: Human Resources
Date of appointment
1 January 2024
About
Milandi Hugo commenced her professional journey in 2016 as a participant in the PSG graduate programme, before taking on a pivotal role as a project engineer in 2017 where her contributions were instrumental in establishing the company’s engineering and data science departments.
She became Head of PSG’s engineering office in 2019, working on strategic projects and overseeing the seamless operation and advancement of the engineering and data science teams.
In January 2024, Milandi assumed the role Head of Human Resources within PSG’s HR department, with a dedicated focus on streamlining processes and optimising the HR function.
Qualifications
BSc in Food Science, PGD Eng, MEng in Engineering Management (cum laude).
Janine Johannes
Janine Johannes
Head: Transformation
Janine Johannes
Head: Transformation
Date of appointment
1 January 2024
Committees
Member of the social and ethics committee.
About
Janine has been appointed as the new Head of Transformation. Janine has been passionate about spearheading transformation at PSG Financial Services and has extensive knowledge in this area as the previous head of human resources for the past eight years as well as being the co-chair of the Transformation Forum.
Qualifications
Certificate in Strategic Human Resource Management.
Edward Gibbens
Edward Gibbens
Chief Executive: Distribution
Edward Gibbens
Chief Executive: Distribution
Date of appointment
2 April 2024
About
Edward is an industry stalwart with 30 years’ experience at the Santam Group (“Santam”). He acquired an in-depth knowledge of distribution through various senior roles he held at Santam, which included roles as head of broker distribution and chief commercial officer.
Qualifications
Master’s degree in business management and administration.
Transformation

Transformation is a imperative for the long-term sustainability of our business. To ensure success and value creation in this area, we have established a social and ethics committee and formalised our broad-based black economic empowerment (B-BBEE) strategy.
Transformation Documents
- PSG Financial Services Limited B-BBEE Certificate 2025
- PSG Financial Services Limited B-BBEE Certificate - Annexure A
- PSG Treasury Limited B-BBEE Certificate 2025
- PSG Employee Benefits Limited B-BBEE Certificate 2025
- Western National Insurance Company B-BBEE Certificate 2025
- Western National Insurance Company B-BBEE Certificate - Annexure A
Corporate Responsibility
Social and Ethics report
Community
Communities are the source of current and future employees, suppliers, service providers, shareholders and clients. Investing in the empowerment of these communities ensures that PSG will have a future pool of skilled employees and clients available. The various PSG offices are active within their local communities. The focus of these local programmes is on communities with historically disadvantaged backgrounds. Given the group’s extensive footprint in South Africa, these initiatives have a far-reaching impact at a grassroots level.

Environment
PSG limits the use of electricity, paper and water in the office environment, and its head office in Cape Town is rated a five-star green building. The use of video-conferencing facilities at each of the major offices across the country reduces travel time.

Responsible Investment
PSG supports the principles stated in the Code for Responsible Investing in South Africa. Both our investment philosophy and our processes are driven by these principles.PSG Asset Management considers investing in companies with sustainable business models and in management teams that will act as secondary custodians of clients’ capital.
