Context over cash

Feel free to reach out to PSG Wealth Adviser  Ruhan du Plessis directly.

But here’s the thing: context is everything.

It’s easy to look at someone else’s financial choices and wonder if you should be doing the same. But what’s missing from these conversations is the deeper context – their income, obligations, risk tolerance, long-term goals, and even their personal values. Two people could have the same amount of money in the bank but vastly different financial realities. A comfortable savings account might mean peace of mind for one person, but for another, it might barely scratch the surface of the security they need.

This is why financial planning isn’t just about the numbers – it’s about understanding the “why” behind them. The best financial decisions come from clarity, not comparison.

When we take advice from people whose lives don’t mirror our own, we risk making choices that don’t serve us. Instead, the focus should be on designing a financial plan that fits your life – your goals, responsibilities, and aspirations.

Consider two individuals with the same salary. One may be single, renting an apartment, and able to invest aggressively. The other may have three children, a bond, and elderly parents who rely on them financially. If the first person says, “You should max out your investment contributions!”, it might be great advice for their situation – but not necessarily for the second person. This is why financial planning should always be personalised, taking into account the full picture rather than just surface-level figures.

Context is also what makes financial planning a living, breathing process rather than a “set-it-and-forget-it” exercise. What made sense for you five years ago might not serve you now. Life changes – careers shift, families grow, priorities evolve. Financial security isn’t just about having cash in the bank; it’s about having a plan that moves with you.

That’s why working with a financial planner who understands your context – rather than following generic advice – is so valuable. We help provide perspective, not just prescriptions. We help you make informed decisions that align with where you are today and where you want to be tomorrow.

So, the next time someone tells you what you should be doing with your money, pause for a moment. Ask yourself: Does this fit my life? My circumstances? My future?

Because true financial freedom isn’t about following someone else’s roadmap – it’s about creating your own.