Trump, Tariffs, Turbulence & Taytay

Feel free to reach out to PSG Wealth Adviser Chrisley Botha  directly.

Let’s start with Trump and tariffs. Trade wars and tariff threats are back in the spotlight, and as we’ve seen before, they can rattle global markets. A single statement can send currencies, commodities, and equities zigzagging. Tariffs may seem like political tools, but in reality, they act as taxes on trade – pushing up prices, disrupting supply chains, and creating uncertainty.

Then comes the turbulence. Markets don’t like uncertainty, and when you add inflation pressures, interest rate debates, and geopolitical tensions, it creates exactly that: volatility. For investors, it can feel like being on a rollercoaster without knowing when the next drop is coming.

And then – unexpectedly – enters Taytay. While Taylor Swift may not be drafting tariff policies, she is moving economies. The so-called “Swift Effect” is real: her Eras Tour has pumped billions into local economies, boosting travel, hospitality, and consumer spending. Cities hosting her concerts have reported GDP-like surges. It’s a reminder that markets aren’t only shaped by politicians and policymakers – culture, too, has economic power.

The lesson? Markets, like a Taylor Swift setlist, can change tone without warning. One minute it’s calm, the next it’s chaotic. The only way to survive is to stay diversified, keep perspective, and remember that just like her songs – cycles repeat.

So what’s the takeaway for investors? It’s simple: don’t get distracted by the noise. Whether it’s Trump’s next speech, tariff speculation, or even Taytay’s latest tour dates, the headlines will keep coming. Some will cause dips, others will spark rallies, but none of them should derail a solid, long-term investment plan.

Think of it like watching a Taylor Swift show: the ballads and the bangers may swing your mood, but the full performance makes sense only when you stick around until the end.

So, whether you lean Trump or Taytay, one truth holds: the smartest move is to stay diversified, keep your eye on the bigger picture, and let your investments do their work over time.

Because in investing, as in life, sometimes the best thing you can do is exactly what Taytay would tell you: shake it off.