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March 2023

Craig Hurndall
PSG Wealth
In South Africa, and even more so in the Western Cape Winelands, we have direct access to world-class wines on our local doorstep. When it comes to the wine industry, key person assurance can be crucial ingredient in ensuring the long-term success of such a business.

“ Winemaking requires knowledge, experience, and innovation– features that both winemaking and key person assurance have in common. ”
Key person assurance helps businesses to identify their most critical personnel and protect them from any potential disruption or loss of skill, which could otherwise have a hugely damaging effect on the company. With the intricate and complex processes that the wine industry is known for, it is important to be as prepared as possible for any unexpected risk or challenge.
Winemaking requires knowledge, experience, and innovation– features that both winemaking and key person assurance have in common. Crafting and producing world-class wine requires specialist experience, talent and skills-often refined over many years/ decades and, in some cases, even a lifetime. Wineries will only reap the rewards of their current vintage in years to come due to the ageing process. Therefore, the loss of a key person such as a winemaker or production manager, due to death or disability, can have a material immediate impact on the overall business and its future sustainability.
We recognise that the wine industry faces many unique and specific risks. Accordingly, we have all the major South African insurance solutions available and at our disposal to ensure that a tailor-made insurance solution can be implemented specific to a client’s needs and circumstances. Correctly structured and tailored key person assurance can provide peace of mind to the shareholders and owners of a winery. It ultimately serves to help to ensure the continuity and success of the business in the unfortunate event of the loss of a key employee.
The proceeds of key person assurance can assist in providing the business with cash flow, compensating for lost revenue when a wine brand is coupled with an individual who is no longer able to produce their recognised wine. The cost of hiring as well as training a new winemaker can also be covered by the proceeds of key person assurance. The most efficient structure of key person assurance is, in most instances, for the business to ensure the life of the winemaker, with the winery being the policyholder as well as contributing the monthly premium for the insurance cover in place.
As advisers of PSG Wealth, we can assist with the implementation of key person assurance.
In this regard, we highlight, the following aspects:
Feel free to contact me for assistance in discussing and implementing the most suitable key person assurance solution to future-proof your business.
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