March 2025
Wendy Myers, Head of Securities
PSG Wealth
When constructing an investment portfolio, the savvy investor knows that shares are the single asset class that provides real returns over the long term. However, those who are new to investing may be intimated by this asset class, and short-term market fluctuations (otherwise known as ‘market risk’) can cause them to be hesitant to take that first step. In this article, I highlight the benefits of investing in shares and provide simple guidelines on how to get started.
“ If you aren’t willing to own a stock for ten years, don’t even think about owning it for ten minutes. – Warren Buffett ”
There are many benefits to investing in a direct share portfolio. Here are what I consider to be the top six benefits:
A brief overview of what stockbroking products are available and who these products are suited to locally
To get started, an investor needs to ensure that the platform they choose caters for their present and future needs.
Once you have opened and funded your stockbroking account, there are various products available to you:
As mentioned earlier, investing isn’t a short-term endeavour. You should only invest if you’re willing to stay invested for at least five years. Over longer periods, returns are more likely to be positive, but your investments will still rise and fall in value. Choose where you’re going to invest, and why, and then stick to it – making small tweaks along the way to rebalance your portfolio as necessary.
Part of the planning process is choosing how much risk you want to take. To stand the test of time, a portfolio should be diversified. This means having a broad range of investments in different countries and industries, and the right mix of shares (portfolio percentage allocation).
Diversification will mean that, as parts of your portfolio underperform, other parts might perform better. Understanding this can help you make decisions and give you peace of mind.
The news has the potential to influence your investment decisions, so it’s important to recognise that some events are just bumps in the road. If you have a diversified portfolio, some investments not doing as well as others is par for the course.
The same goes for checking your investments. You don’t need to look at them every day, but it is advisable to review them at least every six months. Take comfort in the fact that your investments are for the long term. Stick to your plan and don’t make decisions based on short-term noise.
There is a saying that investing is about ‘time in the market, not timing the market’. Generally, the longer you’re invested, the harder your money can work for you. Pretty often, the best time to invest was yesterday, but the next best time is today.
Adopting a long-term strategy when investing in shares will ensure that you benefit from compound capital growth. Ensuring your portfolio is diversified will assist you in achieving your long-term investment goals, as your portfolio will be less reactive to the small bumps in the road. At best, use these ‘bumps’ to increase your exposure.
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