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December 2025

Lyle Sankar, Chief Executive Officer
PSG Asset Management

The year is rapidly racing towards its end, and that always brings the question: How will it be remembered by investors? With a scant few weeks of 2025 still ahead of us, the possibility of surprises cannot be ruled out. However, few things have dominated headlines to the same extent as US President Donald Trump and artificial intelligence (AI) mania. Both had an outsized impact on the investor experience. In addition, markets have become increasingly concentrated. This holds some major implications for investors, as the key challenge remains finding opportunities trading at reasonable long-term valuations and not overpaying for assets.
Trump policy was a key driver of markets
Whether it is through his market moving tweets or trade policy interventions reshaping the global world order, there can be little doubt that US President Donald Trump loomed large on the investor landscape this year. It remains to be seen whether his policies will have a positive or negative outcome for the US economy over the medium-to-longer term. Below are some key developments that impacted markets during the year.
EMs and China: Bull markets emerging outside the US

Surviving the ‘everything AI’ rally (or bubble?)
In October, Nvidia became the world’s first US$5 trillion company. Although AI exuberance has continued to drive stock markets, late October marked something of a ‘sentiment shift’ as investors started questioning the circular nature of various deals and became concerned about a move away from funding AI capex from free cash flow to using debt financing instead.

Market concentration
AI hype and the American exceptionalism narrative have driven markets to unprecedented levels of market concentration. In the past, aligning closely to an index was often viewed as a way to mitigate risk, especially since the index so often serves as a benchmark for funds. The diversification benefits many believe indices offer, are eroded as markets become increasingly concentrated. This means that many investors are inadvertently taking on more risk than they might realise (read more about this in The hidden risks of hugging an index), and that investors need to take care to ensure portfolios are suitably diversified.
Looking ahead to 2026
Plotting an investment course for the year ahead can be tricky when the investment environment is undergoing deep-seated changes that will fundamentally impact where returns originate from in the future. While no-one knows what this landscape will ultimately look like, we believe that it is especially important to ensure that you don’t overpay for assets at this critical juncture.
That is why it is important to partner with a manager who has a proven track record of navigating a variety of investment environments and who focuses on independent and in-depth research, aimed at uncovering opportunities suited to an evolving environment rather than simply replicating a benchmark. At PSG Asset Management, our proven 3M investment process leads us to invest in overlooked assets that are trading at a discount to their intrinsic value. This approach has proven successful in the past, and we are confident that it will continue to reward our investors handsomely into the future.
Lyle Sankar is the Chief Executive Officer at PSG Asset Management.

In this edition, we consider what lies ahead after a strong run in equity markets and given rising levels of market concentration. Head of Research Kevin Cousins highlights the hidden risks in hugging an index. Fund Managers Shaun le Roux and Mikhail Motala unpack the drivers behind the equity rally, and share where they are currently finding opportunities locally. Finally, Fund Manager Philipp Wӧrz and Deputy Chief Investment Officer Greg Hopkins turn their focus to global markets, and explain the value of our differentiated approach.
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